Representation - The Basics from krober4
When applying this to the "TIDE" advert - Consider theoretical perspectives:
• Stuart Hall’s theory of representation –
the images of domesticity (including the two women hanging out the laundry) form part
of the “shared conceptual road map” that
give meaning to the “world” of the advert. Despite its comic strip visual construction,
the scenario represented is familiar to the audience as a representation of their own lives.
David Gauntlett’s theory of identity – women represented in the advert act as role models of domestic perfection that the audience may want to construct their own sense of identity against.
• Stuart Hall’s theory of representation –
the images of domesticity (including the two women hanging out the laundry) form part
of the “shared conceptual road map” that
give meaning to the “world” of the advert. Despite its comic strip visual construction,
the scenario represented is familiar to the audience as a representation of their own lives.
David Gauntlett’s theory of identity – women represented in the advert act as role models of domestic perfection that the audience may want to construct their own sense of identity against.
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